Could Apple possibly survive without its charismatic genius of a CEO? The question lingered after Jobs returned to work, especially when he eventually resigned from his chief executive role in August 2011. When Jobs stepped down in January 2009 for a six-month leave of absence due to serious - and undisclosed - health issues, the man and his company made headlines around the world. The next item in our list, though, has some people keeping an eye on Apple no matter what the numbers look like. Įven Apple's toughest critics would have a hard time finding anything to criticize about those figures. In 2009, Macs account for a solid 9 percent of the American PC market, compared to 6 percent only two years prior. By comparison, the personal computer market in general only increased shipments by one 1 percent over the same period. Meanwhile, Apple shipped 25 percent more Macintosh computers in May 2009 than it did one year before. Those speculations, of course, proved false. In 2006, forecasts said Apple would stop making Macintosh computers by 2010. Ĭritics have also long predicted that Apple will be pushed out of the computer hardware business, forced to focus instead on software or electronics. In the fourth quarter of 2008, several months into an economic recession in the U.S., Apple sold 4 million iPhones, representing an 88 percent increase over the same quarter a year before. In 2007, though, critics dismissed Apples' new iPhone (and its price tag) as "nothing more than a luxury bauble that will appeal to a few gadget freaks". Today, the iPhone is the most recognized name in smartphones. ![]() One example of this rumor in action happened in 2007 when Apple introduced the iPhone.
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